What Is Page Speed Optimization?
Page speed optimization is the process of optimizing your website and its pages in order to improve the overall Speed Score. Website and page speed optimization should be considered a top priority by businesses that have a website. Because it’s your website that gives the first impression to your potential audiences.The process of page speed optimization includes optimizing & compressing images, usage of third-party apps, avoiding themes that weigh high and doing more. Page speed optimization can be highly beneficial for your business since it acts as a major ranking factor for both mobiles and desktops.
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Measuring the Right Metric
A critical part of website speed improvement includes measuring the right metric. Identifying and working towards fixing the right metric is the first step to page speed improvement.
Tech Compliance
Once the metrics are figured out, we start working on them for your website speed improvement. We carefully analyze, find the root cause and optimize it efficiently.
Outcome Oriented
We always work towards an outcome-oriented approach. We make sure that our efforts are always outcome-oriented and the result is always about “improving page speed”.
What are the Key Core Web Vitals?
Did you know that a user wouldn’t wait more than 3 seconds for a website to load? They simply would skip to your competitor’s website provided the time exceeds. This leads to an increase in the bounce rate and decreased average session duration. Here are some of the Core Web Vitals you should be optimizing for your business.
Largest Contentful Paint (LCP)
An important user-centric metric that is used for measuring the perceived load speed as it points to the page load timeline once when the main content of the page has loaded.
First Input Delay (FID)
This metric is used to measure load responsiveness. A low First Input Delay (DIY) makes sure that the page is usable and gives users a great experience.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a core web metric that helps measure visual stability. Having a low CLS score can make the user experience great and delightful.
First Contentful Paint (FCP)
Know when your visitor gets to your webpage on the screen. A low FCP score is mandatory as it helps deliver great experiences to your web users.
Why are Core Web Vitals Important?
Google Core Web Vitals are important SEO metrics that help you understand how your website is performing and how people are feeling about your website. Core Web Vitals give you insights about page speed and user interactions helping you understand how well your website is and in what ways it can be optimized for your user experience and search engine rankings.
Some of the important Core Web Vitals are LCP, FID and CLS. Constantly focusing and optimizing these metrics can result in long-term benefits and organic traffic for your website.
How to Improve Core Web Vitals?
Some of the ways to improve Core Web Vitals are implementing a lazy loading plugin, optimizing & compressing images, improving your server response time and more. However, the best way to improve your Core Web Vitals is by hiring a website page speed optimization services agency like Pentra SEO Agency. With years of experience in helping websites work seamlessly, we can make improve your website page speed and optimize it for audiences with ease.
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Frequently Asked Questions
Core Web Vitals are a collection of metrics that are used by marketers and digital marketing professionals to understand how the website’s technical performance is. These metrics give insights into page load speed, page responsiveness, visual stability and more.
Some of the key Core Web Vital metrics are,
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
You can check the Core Web Vitals of your website by using Search Console, PageSpeed Insights, and tools like CrUX Dashboard on Data Studio.
Yes. Core web vitals will impact SEO performance. You can witness a drop in search rankings, increased bounce rate, reduced average session duration and more.
The Core Web Vitals are updated daily with data aggregating from the last twenty-eight days.
Though relevancy is the key factor when it comes to rankings, Core Web VItals also play an important role in web rankings.
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