Link-building can be a challenging part of any SEO strategy, as much as it is important. However, it is not impossible. With the right link building strategies, you can build up your backlink profile and move to the top of search engine results pages.
From writing guest posts to exploiting expired domains, there’s no dearth of viable opportunities for SaaS companies to ace their link building efforts in the coming year. This SaaS SEO guide will let you unveil every key information and every little facet about SaaS link building you need to know in 2024!
Why Is Link Building Important for SAAS Companies?
SaaS is one of the fastest growing industries in the world, demonstrating incredible growth over the last few years. For instance, according to a 2022 report by Statista, there were more than 17,000 SaaS companies in the US alone, catering a customer base of no less than 59 billion people. In addition to this, the SaaS market was predicted to grow by up to 20% in 2023.
If anything, this unprecedented growth in the industry clearly illustrates the increasing extent of the competition, in the world of both SERPs (Search Engine Results Pages) and beyond.
One effective way to establish authority and win the rat race would be to implement a successful SEO strategy that emphasizes on link-building, among other things.
Understanding Link Building for SAAS Companies
Having a sound link building strategy in place can not only help a SaaS company increase their brand awareness but also allow them to boost their Google rankings, and subsequently visibility, organic traffic, click-through rate, conversions, and more.
By developing a sustainable and robust SaaS link building approach, SaaS companies will be able to make a more targeted impact, attracting real results that defines the authority and legitimacy of the brand in the long run. To do this, SaaS companies should devise ways of securely obtaining high-quality backlinks that improve bottom-of-funnel rankings and wins over the search engine algorithm for the time being.
However, to ensure a strong SaaS backlink profile, it is first crucial to understand what are the identifies of good backlinks. In other words, what makes a SaaS backlink good?
What Makes a Link ‘Good’?
Here are some of the most important factors that determines whether the backlinks you create for your SaaS company is legit, practical, and effective.
- First and foremost, a SaaS backlink should be defined by the “dofollow” tag.
- The backlink should be relevant to the topic and should clearly reflect the characteristics, benefits, attributes, etc. of your software.
- The SaaS backlinks should follow anchor texts that appear natively to the immediate context of the content.
- The page you anchor the backlink as well as the page you link to should be well-written, informative, relevant, easy to access, and easy to navigate.
- The number of organic traffic witnessed by your anchor page as well as the page you link to will determine the effectiveness of the SaaS link building endeavour.
The Best Practices for Link Building for SAAS Companies in 2024
Write Guest Posts
Guest posting is a great way to build links and boost your SaaS website’s visibility. To get started, you’ll need to make a list of reputable websites in your niche that accept guest posts. It is also critical that you conduct a thorough research on the website before you take the first step. For instance, you can check their domain authority and determine whether getting a link from them is beneficial at all. Once you’ve done this, contact the site owners with an offer of free content for their blogs. Make sure to include information about who you are and why they should feature your writing on their blog. Remember, it might take you more than one attempt to get through. So, make sure you follow up with them. Anyway, it is of absolute importance to ensure that the post you have proposed is original, informative and well written. Finally, once accepted, write compelling content which will draw readers back to your own website or social media pages. With consistent effort over time, guest posting can help you gain more exposure and increase traffic significantly.
Leverage Review Sites
The power review sites hold over SaaS companies is incredible. With the right strategy, you can transform this power in your favour, and unlock the potential that brings when combined with high-authority review sites. In fact, according to Moz, online reviews can influence Google rankings by up to 10%. By utilizing the power of detailed and authentic review articles, you can build robust and sustainable SaaS backlinks that makes a serious impact on the search engine results pages, and by extent, on audience behaviour and overall credibility of your SaaS brand. Leveraging review sites will not only allow you to promote your SaaS website but will also provide you with key determinants that improves your SEO rankings.
Uncover the Potential of Unlinked Brand Mentions
Unlinked mentions of brands are more common that you may think. As a matter of fact, they are waiting to be utilized. By claiming these unlinked brand mentions, you can exploit SaaS link building minus the additional effort of creating new content. You can start by searching for these unlinked brand mentions. You can either use tools or search for them manually. Once you have found unlinked mentions of your brand, it is time to claim them. To claim these unlinked brand mentions, you can reach out to the author of the website via email and request them to add a link back to your site. Make sure to provide an easy way for them to find the exact page they should be linking back from (such as including a direct URL) so that it’s easier for them to do what you’re asking. Additionally, if possible, offer something in return – such as free access or promotional material related to your SaaS product – as this may increase their motivation.
Use Expired Domains
Rebuilding an expired domain to link back to your website can be a very effective SaaS link building technique. In addition, this method has the potential to increase visibility and improve search engine rankings as well. For instance, by reviving the site, you can take advantage of any existing links, traffic or SEO value it has accumulated over time. You can either redirect it to your website or simply rebuilt it. Since finding and sourcing expired domains usually entail a considerable amount of time and effort, you can reach out to organizations offering professional SEO services to help you find and secure high-quality expert domains.
Conclusion
Link building is an essential part of any business growth plan, as it helps to boost website rankings and attract more traffic. It can be difficult, yes, but following technical SEO guides like this one may make the process much easier and more than effective.
However, while the SaaS link building strategies discussed above are proven to be highly effective, it will do good to remember that algorithms change and so does way to win over it. The strategies that work now may not work years from now. Hence, it is absolutely essential to keep up with the latest trends and developments in the field and to stay abreast about every little change in the Google algorithms that may influence the SERP rankings.
Author
Pentra SEO Agency
