Page Experience Update How to Optimize Your Site for Google's Core Web Vitals

The rollout for the Page Experience Update to desktop search results has now been completed, thus, giving businesses a chance to evaluate how it has affected search rankings. This nine-day deployment starts on February 22 and spans to March 3 and is shorter by far than the mushrooming two and half months of the mobile version.

Apparently, the Google Core Web Vitals, which are the foremost dogmas of this update, are like the health checkup of a website, and stress out the important metrics from the users which are very necessary for creating a vibrant and interactive web. For website owners who understand how Core Web Vitals relate to SEO will understand the essence of this article as these metrics play a major role in scraping/search engine rankings and user interaction.

SEO professional services and implementation of a technical SEO guide will help businesses construct or revamp their websites, thus affecting the site’s performance metrics and the users’ experience in a particular way that can turn the visitors into purchasers.

What is page experience update?

Launched in June 2021, the Page Experience update redefined user experience especially in the Google search algorithm ranking system. The update measures how users feel about their web page interactions with respect to different signals but most significantly about Core Web Vitals and other user-centered metrics.

For the Page Experience Update, Core Web Vitals play an essential role and consists of three fundamental metrics:

Largest Contentful Paint (LCP): This is the metric used to determine how well loading performance has been optimized, with less than 2.5 seconds being the ideal loading time.

First Input Delay (FID): This measures how responsive the site is and a good response time should be less than 100 milliseconds.

Cumulative Layout Shift (CLS): This metric determines how stable the visual presentation of the page is, with lower than 0.1 being the target score.

Additional factors:

Mobile responsiveness: It is important that websites are mobile responsive in order to guarantee fluid interaction regardless of the screen orientation.

Safe browsing: Install malware and anti-phishing products in order to ensure the safety of users.

HTTPS security: Implementing HTTPS should be practiced protecting customer information and gain confidence.

No intrusive interstitials: Refrain from adding pop volve dismissing the overall integrity of the experience presented to the user especially on hand-held smartphones.

At first, our specialists will make use of Google PageSpeed Insights and Lighthouse to make an assessment of your performance as it stands now. Then we will determine what specific factors can be improved, with the figures turning into a full picture of your website, its advantages and disadvantages.

Further, we will turn our attention to loading speed optimization. To be more specific, we will compress images and use proper formats like WebP, implement lazy loading to skip images that are outside the screen, and the like. Additionally, we will reduce the server response time by choosing a good hosting company and configuring the server correctly, in addition to using browser caching so that static assets are kept in the users’ browsers.

After we have resolved the issue of loading speed, we will then focus on interactivity improvement, specifically, we will look to reduce the time it takes to execute JavaScript. Our team will optimize scripts to avoid blocking elements from the users when they run. Also, preloading will be implemented for critical resources needed for the first screen to be drawn.

The next step will be to focus on how to minimize layout shifts when using media as a browing element. This will be done by assigning each image or video with a certain dimension i.e. width and height attributes in order to avoid the movement of the images when loading. Furthermore, we will not add any content on top of existing content, which further helps to avoid the disturbance of the page layout during loading.

Google Mobile-Friendly Test Tools will be one of the resources to check how good every page performs on mobile. Our expert is also going to make sure that the layout of the content is in such a way that they fit the small screens perfectly without any difficulty for the user.

In this phase, we will implement an SSL certificate on the website, if there is no existing one and will routinely monitor the site and scan for weaknesses to safeguard the web in the future.

Further, we will also limit the excessive usage of pop-up ads and other interstitials which are not usually liked by the viewers, especially in the case of mobile devices, hence making surfing more pleasurable.

Finally, Google Search Console, where Core Web Vitals, Mobile Usability and HTTPS performance metrics of the Site will be tracked, will be active. The Page Experience report of the Search Console will be used from time to time to assess what has worsened and what has improved in the given period.

With the Page Experience Update it has become clear that user experience has a lot to do with how a website ranks on a Search Engine. At Pentra SEO Services, we focus on ensuring you adapt to these changes with ease. We offer extensive SEO services together with social media advertising services such as Instagram marketing and Facebook marketing, link building services, and SEO content writing services. It is possible for us to increase your search rankings and target relevant traffic to your site by improving the Core Web Vitals of your website and improving the overall experience for the user.